Description
You were never meant to only consume what the world has made.
Most people already have ideas. They have talent. They have vision. What they don’t have is structure.
Designed to Create is the creative professional blueprint from creative director Bailey Ellis. It starts in a Boys and Girls Club computer lab and moves through 25+ years of building brands, campaigns, and a creative life, with work for Nike, Motown Records, the CDC, and Nationwide that earned Webby, Telly, and Hermes Creative Awards. Along the way it turns everything he learned into two systems you can use today.
T.R.A.P.P.I.N.G. The system you build around your creativity: tools, resources, assets, process, platforms and profit, impact, network, and growth. Score yourself with the T.R.A.P.P.I.N.G. Scorecard and see exactly where your creative life is strong and where it is leaking.
CREATE. The framework that carries one idea from first thought to finished work: Capture, Research and Refine, Execute, Adjust, Test, and Extend.
Inside you will find:
– The Creator Manifesto
– 25 short, direct chapters across four parts: The Creator, tomaX, The Work, and The Legacy
– Creator exercises and worksheets to put every chapter to work
– A clear path from idea to finished project, and a system to keep creating after that
For designers, writers, musicians, filmmakers, entrepreneurs, and anyone carrying an idea that refuses to leave them alone.
We do not rise to our talent or our desires. We fall to our systems.
You were designed to create. Now go build something.
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